HOW DIFFERENT CULTURES PERCEIVE COLOURSColour has been used to drive decision-making in the fields of marketing and behavioural science.Jun 30, 2021Jun 30, 2021
Clearing Up the Confusion: How Business Experiments Are Shedding Light in a World of Decision…The world in which we live is uncertain. While it is true that predicting the future is impossible, we can calculate with some degree of…Mar 2, 2021Mar 2, 2021
Neuro-marketing: Should consumers be worried?Neuro-marketing aims to understand the subconscious drives behind individuals’ buying decisions.Mar 2, 20211Mar 2, 20211
BEHAVIOURAL SCIENCE IS WEIRDEven as you read this, many of the top psychological journals are publishing research on a sample of people that are…WEIRD.Apr 6, 2020Apr 6, 2020
A new breed of financial adviser is emerging: Using the principles of behavioural economics in…Behavioural economics, the intersection of economics and psychology, is the study of the predictable irrationalities in human…Jun 3, 2019Jun 3, 2019
What the new-and-improved subscription page from The Economist can teach us about making healthier…In this article, I intend to shed some light on how we can prompt ourselves to think more carefully about what we buy when faced with a…Jan 6, 2018Jan 6, 2018
